KRISSY ROSE
PIZZO
Public Relations and Advertising MajorCurrent Social Media and Marketing Manager
Hello! My name is Krissy Pizzo, and I am a dedicated, hard-working 31-year-old student. I am a seasoned professional in social media strategy, content marketing and leading profits through innovative merchandising. I excel in interpersonal relationship skills and provide every team with a cordial, positive outlook and high-spirited perspective. I have experience as a liaison with influencers and key businesses to develop relationships outside of the company. I have extensive training in creating and distributing engaging content across a variety of platforms by attracting and listening to target audience needs. I enjoy managing written media content and writing press releases to establish a company’s authentic voice. I have been involved with editing content and student materials as an English and Writing tutor at the State College of Florida for over 2 years. I have 9 years of experience working in marketing, and now my current goal is to gain a Public Relations degree from the University of South Florida (USF) and work myself up to a position to lead a group with the experience I’ve garnered.
krissy.pizzo@gmail.com
IMPORTANT SKILLS
Leadership
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Advertising
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Content Creation
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Strategy
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Leadership • Advertising • Content Creation • Strategy •
what i provide:Research
Dive deep to investigate the likes, dislikes and culture surrounding your niche and competition. Kickstart your content marketing strategy utilizing idea generation tools like SEMrush, Google Analytics and Buzzsumo.
Analyze + Optimize
Analyze trends, brand effectiveness and competition strategy with tools like SEMrush. Utilize social media and hashtag analytical tools to monitor content, track engagement and measure results.
Content Strategy
Design content calendars tailored to reach your goals. Actionable tactics executed daily to increase engagement, brand awareness and boost sales. Appreciate a stream of unique content meant to drive a purpose.
Engagement
Build authentic communities through purposeful and consistent interaction. Monitor posts and respond. Actively create dialogue within the community. Encourage user content by crafting online campaigns.
Graphics
Basic graphic design work for social media marketing. Software: Canva, Light Photoshop, Ripl and Light AfterEffects. Knowledge of media templates. Capable of contracting authentic work to represent brand voice.
Copywriting
Attention to detail with copywriting and editing skills. Oversee writing, running and managing blogs. Operate plug-in websites like Sqaurespace and WordPress. Proofread and aid in papers within academic settings.
Strategic Bussiness Development
Skilled in building new partnerships through brand alliance, paid opportunities or free product. Collaborate with influencers and users on social platforms to engage the community and establish an authentic brand.
Social Media Management (SMM)
Monitor social schedules, content and optimize times through programs like Hootsuite, Buffer and Later. Repurpose content for online marketing based on keywords or shareability through content curation.
“A story is at its best when it's not intrusive, when it brings value to a platform's consumers, and when it fits in as a natural step along the customer's path to making a purchase.”
— Gary Vaynerchuk
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